Instagram competitor analysis tool for Reels
Optimirox helps you study public Instagram accounts and identify Reels that outperform that creator’s usual results. Use the findings to choose ideas to test, then develop an original script for your own audience.
Research a public account
Enter a public Instagram handle and inspect the collected posts, view counts and account baseline. Research does not require the password of the account being studied. Public data comes from a third-party provider; access and completeness depend on what that provider can retrieve.
Compare against the creator’s own baseline
Raw views alone can favor large accounts. Optimirox score divides a Reel’s views by the account’s median Reel views in the available sample. A score of 3× means three times that median; it does not mean three times the sales or engagement.
Inspect the source before adapting an idea
Open the original Reel where available. Look at the topic, hook, format and audience context. Use AI analysis to propose creative interpretations, then check those interpretations yourself before turning a pattern into a script.
Understand the limits of the data
Collected results are cached rather than guaranteed live. The baseline can change as more posts are collected or view counts refresh. Private account insights and conversion data are not part of public competitor research.
Questions about this tool
- How much does competitor research cost?
- Reading an account is 2 credits and a keyword search 1; reopening saved research is free. Weekly ($8 a week) includes 120 credits, Standard 500 a month and Pro 1 500. Without a plan, research grids show the first five results.
- Is Optimirox score an Instagram metric?
- No. It is Optimirox’s own comparison against the creator’s median. Read the methodology for the sample rules and limitations.