Find viral video ideas in your niche
A viral idea is easier to spot when you compare a video with its own creator’s normal results. Optimirox searches Instagram Reels by topic, niche or account, flags the ones beating their creator’s median views, breaks down the hook, format and tone, and turns the idea into your own script or animated video.
Search by niche, topic or account
Type a niche (“coffee shop”, “skincare routine”, “personal finance”) or paste a competitor’s handle. Optimirox collects public Reels and ranks them by the Optimirox score — views divided by the creator’s median — so a small account’s breakout shows up next to a big account’s hit.
See why it worked
One click breaks a Reel down into its hook, format, topic and tone, so you take the structure rather than copying the video. Radar watches the competitor accounts you choose and alerts you when one of their Reels starts beating its usual numbers.
Make it yours — with or without a camera
Turn the idea into a script with a hook, scenes and a call to action to film yourself, or into a finished animated explainer, promo or story video with music and a voiceover in 12 languages — no filming at all.
Platforms
Research covers public Instagram Reels today. YouTube analytics is coming soon and TikTok later. The videos you make are 9:16 MP4s you can post on Instagram, TikTok and YouTube Shorts alike.
Questions about this tool
- Does a high score mean my video will go viral?
- No. The score shows what outperformed for someone else’s audience. It is a strong signal of what to test, not a guarantee of reach.
- Is this copying other creators?
- No. Analysis and writing are separate steps: Optimirox takes the useful idea and structure and writes a new script or video for your brand. Review it before you publish.