Instagram Reels search: find viral Reels in any niche
Instagram’s own search shows you what’s popular, not what’s unusually successful. Optimirox searches public Reels by keyword, niche or handle and ranks each one against its creator’s median views, so you see the Reels that broke out — including on small accounts — and can turn them into your own script or animated video.
Search by keyword, niche or handle
Type what your audience cares about — “meal prep”, “home workout”, “real estate tips”, “coffee shop” — or paste a competitor’s @handle. Optimirox collects their public Reels and view counts in one grid. Researching an account never asks for its password and doesn’t connect it.
Sorted by breakout, not by size
Raw views always favour big accounts. Optimirox divides each Reel’s views by its creator’s median — the Optimirox score — and flags 3× or more as a breakout. A 40K-view Reel from an account that usually gets 5K tells you more about what to make next than a celebrity’s millionth view.
Save it, reopen it free
A keyword search is 1 credit and reading an account 2. Saved research reopens for free, so you can come back to a niche any time without paying again.
From a viral Reel to your own video
Open any result for an AI breakdown of its hook, format, topic and tone, then turn the idea into a script to film or a finished animated video with music and a voiceover in 12 languages.
What it costs
Weekly is $8 a week for 120 credits, Standard $27 a month for 500 and Pro $57 a month for 1 500 (£6, £20 and £42 in the UK; €7, €23 and €47 elsewhere).
Questions about this tool
- Which platforms can I search?
- Public Instagram Reels today. YouTube is coming soon and TikTok later.
- Where does the data come from?
- Public research data comes from a third-party provider and is cached, so view counts may lag behind Instagram. Private accounts and private insights aren’t included.