Instagram Reels search: find viral Reels in any niche
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Instagram’s own search shows you what’s popular, not what’s unusually successful. Optimirox searches public Reels by keyword, niche or handle and ranks each one against its creator’s median views, so you see the Reels that broke out — including on small accounts — and can turn them into your own script or animated video.
A keyword search costs 1 credit and reading an account 2, and saved research reopens for free, so you can come back to a niche at any time. Researching an account never needs its password. Open any result for an AI breakdown of its hook, format, topic and tone, then turn it into a script to film or a finished animated video with a voiceover in 12 languages. Plans start at $8 a week for 120 credits.
How to search Reels on Instagram (and where it stops)
In the Instagram app, tap the search icon, type a keyword and open the Reels results; you can also open a hashtag, or tap the audio on a Reel to see every Reel using that sound. What Instagram won’t do is sort by performance: results are ordered by its own ranking for you, view counts aren’t compared with what each account normally gets, and there’s no way to save a search or watch a competitor. That gap — which Reels are doing unusually well, not just which are popular — is what Optimirox’s search fills.
Search by keyword, niche or handle
Type what your audience cares about — “meal prep”, “home workout”, “real estate tips”, “coffee shop” — or paste a competitor’s @handle. Optimirox collects their public Reels and view counts in one grid. Researching an account never asks for its password and doesn’t connect it.
Sorted by breakout, not by size
Raw views always favour big accounts. Optimirox divides each Reel’s views by its creator’s median — the Optimirox score — and flags 3× or more as a breakout. A 40K-view Reel from an account that usually gets 5K tells you more about what to make next than a celebrity’s millionth view.
Save it, reopen it free
A keyword search is 1 credit and reading an account 2. Saved research reopens for free, so you can come back to a niche any time without paying again.
From a viral Reel to your own video
Open any result for an AI breakdown of its hook, format, topic and tone, then turn the idea into a script to film or a finished animated video with music and a voiceover in 12 languages.
How much does Reels search cost?
Searching is the cheapest thing in Optimirox: 1 credit per keyword search and 2 per account, and saved results reopen for free. On its own, the $8 Weekly plan’s 120 credits would cover more than a hundred keyword searches a week.
Questions about this tool
- Which platforms can I search?
- Public Instagram Reels today. YouTube is coming soon and TikTok later.
- Where does the data come from?
- Public research data comes from a third-party provider and is cached, so view counts may lag behind Instagram. Private accounts and private insights aren’t included.